How Pump Works

How Does Pump Work?

We are a licensed AWS & GCP reseller. Both AWS and GCP incentivize long-term commitments with high discounts.

Our AWS page can be found here.

Our GCP page can be found here.

AWS and GCP both benefit from working with Pump because rather than managing billing relationships with hundreds of small and mid-sized customers, AWS and GCP are able to consolidate that activity into a single, high-volume, well-optimized account - ours. This aggregation reduces overhead for the cloud provider, ensures more stable usage patterns, and increases long-term commitments to their platforms, all without sacrificing the customer experience.

Pump sits between the customer and the cloud provider as a billing and optimization layer. From the cloud provider’s perspective, they see a single payer responsible for a very large volume of cloud spend. This unlocks significant benefits. On AWS, consolidated billing allows Pump to access volume-based discounts across services like Data Transfer, S3, and CloudFront. By pooling spend, we’re able to hit those higher tiers and share the benefits back with each customer, even if they wouldn’t qualify for those discounts on their own.

GCP works similarly, but with different pricing mechanisms. It offers automatic Sustained Use Discounts and Committed Use Discounts (CUDs) for customers who run workloads consistently. Pump leverages these by identifying opportunities to commit on behalf of our customers, either through flexible commitments that apply across services and regions, or regional commitments that are more targeted.

How can Pump Help me Save on AWS?

Pump primarily saves through 3 major mechanisms

  1. Group Buying By consolidating a high volume of cloud spend under our billing umbrella, we unlock volume discounts that wouldn’t be available to individual accounts. Since AWS receives a single consolidated bill from us, we can pass savings on to our customers across services like S3, EC2, EBS, DynamoDB, and more. The exact savings depend on your usage type and the AWS/Pump organization you belong to. You can track your group buying savings directly on the Group Buying tab in the Pump Dashboard.

  2. Automated Cost Optimization Our intelligent model continuously scans your cloud usage and optimizes costs by purchasing Reserved Instances (RIs) and Savings Plans (SPs) on your behalf. Depending on your infrastructure needs, we strategically commit to 1 or 3 year RIs or SPs. We optimize for a wide range of AWS services, including EC2, RDS, Redshift, OpenSearch, ElastiCache, and MemoryDB.

  3. Pump Marketplace If you’ve previously committed to an EC2 Reserved Instance - either independently or within another organization - you can register as an AWS reseller through Pump. We facilitate the sale of these instances based on specific parameters, allowing you to recover costs and optimize cloud spending.

How can Pump Help me Save on GCP?

Pump helps you save on GCP by intelligently automating cost optimization and removing the risk traditionally associated with long-term cloud commitments. Here’s how:

  1. Automated Cost Optimization Our platform continuously analyzes your GCP usage patterns and purchases Committed Use Discounts (CUDs), both flexible and regional, to reduce your costs. Whether you’re running workloads on Compute Engine, Cloud SQL, BigQuery, or other core GCP services, Pump makes smart, data-driven commitments on your behalf based on actual usage, not forecasts.

  2. Derisked Commitments One of the biggest challenges with CUDs is the fear of overcommitting.If your usage drops or shifts, we absorb the impact, so you get the savings without being locked in. Think of it as cloud commitments with a safety net.

  3. Always-On Optimization Unlike one-time cost audits or manual tuning, Pump runs in the background 24/7. As your usage evolves, so does our strategy, ensuring your infrastructure is always running cost-effectively.

  4. Unified Billing & Visibility All savings and optimizations are visible in your Pump dashboard, with clear breakdowns of Savings from CUDs (flexible vs regional), services optimized (e.g. GCE, Cloud SQL, BigQuery), and month-over-month impact.

You keep full control and visibility, Pump just does the hard part for you!

How Much Can We Save?

Depending on your instance type, commitment length, region, and infrastructure usage, we can save you up to 72%. The majority of our customers will receive savings between 20-40% off their bill, all for free.

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