Pump's Billing Partner Model
This section is for cloud provider account managers (AWS, GCP, Azure) who want to understand how Pump operates within the partner ecosystem. If you are a Pump customer looking to connect your cloud account, see the "Getting Started" section above.
What Pump Is
Pump is a cloud cost optimization platform that helps companies get more out of their cloud spend. Pump operates as an authorized solutions provider and channel partner across all three providers, working within each provider's official partner programs.
Pump is not a competitor to cloud providers. Pump helps customers optimize commitment coverage and resource efficiency, freeing up budget that customers typically reallocate into new workloads and expanded cloud usage.
How the Partnership Works
Pump acts as an authorized billing partner for its customers. When a customer joins Pump, their cloud billing relationship routes through Pump's solutions provider channel. Pump consolidates billing across its customer base, which enables volume-tier pricing that individual customers could not access on their own.
The customer's cloud account, resources, and workloads remain entirely theirs. Pump accesses billing, usage, and infrastructure data to perform cost analysis and commitment optimization.
Billing routes through Pump's solutions provider channel
Customer's cloud account ownership
Customer receives a consolidated invoice from Pump
Customer's infrastructure and workloads
Pump manages commitment purchases (RIs, SPs, CUDs) on the customer's behalf
Customer's direct relationship with their cloud provider
Cloud AM's relationship with the customer
Pump's Partner Status
AWS
AWS Solution Provider Program (Advanced Tier), Authorized Commercial Solutions Provider, Cloud Operations Services Competency, AI Services Competency, AWS Well-Architected Partner Program
Azure
Authorized Microsoft Azure Partner
Available on request
DataDog
Registered Partner
Available on request
Pump is an authorized solutions provider through Ingram Micro for all three providers.
What Pump Does for Customers
Pump's platform has three product areas. The most relevant to cloud provider AMs is Pump Save, which handles commitment optimization.
Pump Save
Automated commitment management (RIs, SPs, CUDs), infrastructure right-sizing recommendations
Directly manages the customer's commitment portfolio. Increases commitment coverage and utilization rates.
Pump View
Spend dashboards, cost breakdowns, budgets, alerts, forecasts
Visibility layer only. Gives customers better understanding of their cloud spend.
Pump Secure
Vulnerability scanning, compliance monitoring, pentesting
Security posture. No impact on billing or AM relationship.
Impact on AM Quota and Attribution
Pump does not take commission from cloud provider AMs. Customer spend that flows through Pump's solutions provider channel still counts toward the AM's quota and attribution. Pump's model is additive to the AM relationship, not competitive with it.
Key Facts for AMs
Does Pump reduce cloud spend?
Pump optimizes how customers buy commitments (RIs, SPs, CUDs). Savings from better commitment coverage are reallocated into new workloads, expanded usage, or other cloud investments. Total cloud consumption typically stays the same or increases.
Does Pump affect customer support?
No. Customers retain their existing cloud provider support plans and direct support relationships.
Can customers still work with their AM?
Yes. The AM relationship is unchanged. Pump handles billing optimization, not account management.
What happens if a customer leaves Pump?
No contracts. Existing commitments run off naturally on their expiration schedule. Billing reverts to direct.
Questions?
If you are a cloud provider AM with questions about a specific customer or about Pump's partner status, contact our partnerships team at partnerships@pump.co.
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